Why should you measure market share?

CDR’s new video series walks you through the MANY reasons why MEASURING YOUR ORGANIZED LABOR MARKET SHARE is crucial. 

First up in our new video series: “Why measure market share?”

If you’ve got a few minutes, take the time to watch our videos (and we hope “LIKE” it, too):

This may be an idea that is new-to-you OR it may be something you’ve been considering for some time. Either way, we’re here to help.  CDR will guide you through using data and analysis to manage your market! And increase market share!

In a fast-paced and ever-changing world, it’s sometimes hard to take a step back and ensure that you’re making data-driven decisions. However, having worked with organized construction labor for more than 25 years, we know that avoiding working from assumptions has great potential for your market share success.

Making assumptions is, by contrast, easier than collecting and analyzing your data. And we don’t hesitate to admit it…making assumptions is certainly cheaper than hiring a firm to analyze the data for you.

However, the return on investment for your time or expenses – your investment in data and analysis – will continue to pay for itself over time. This is something that our clients – all long term – can attest to.

The initial video focuses on why measuring market share is important. After that, we dive deeper into each of the steps that are crucial to making this measurement most effective.

The steps we will cover in those subsequent videos are:

  1. Measure
  2. Analyze
  3. Plan
  4. Act

After ACT? Repeat. These are crucial steps in a consistent cycle for market share improvements.

Our purpose in sharing these videos is not only to provide some insight into what our data and analysis can do, but also to lay the groundwork for organized labor that may have the staff to manage this work independently. However you decide to go about it, measure your market share, then analyzing, planning and acting, are the steps we’ve seen are necessary for market share growth.

We are here to talk about the process and to get creative with you about how to do this in a way that works best for your budget.