{"id":1089,"date":"2018-12-19T09:10:50","date_gmt":"2018-12-19T16:10:50","guid":{"rendered":"http:\/\/www.constructiondatares.com\/?p=1089"},"modified":"2020-08-16T22:24:52","modified_gmt":"2020-08-17T04:24:52","slug":"organizedlabormarketshare","status":"publish","type":"post","link":"https:\/\/www.constructiondatares.com\/index.php\/2018\/12\/19\/organizedlabormarketshare\/","title":{"rendered":"Organized labor market share: Why measuring is crucial"},"content":{"rendered":"<p><a href=\"https:\/\/www.constructiondatares.com\/\"><strong>CDR&#8217;s new video series<\/strong><\/a> walks you through the MANY reasons why MEASURING YOUR ORGANIZED LABOR MARKET SHARE is crucial. We at CDR have seen over the decades that using data and analysis is integral and powerful.\u00a0<\/p>\n<p>First up in our new video series: &#8220;Why measure market share?&#8221;<\/p>\n<p>If you&#8217;ve got a few minutes, take the time to watch our videos (and we hope &#8220;LIKE&#8221; them, too).<\/p>\n<h3><strong>1st Video: Why Measure Market Share<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Organized Labor - Market Recovery with CDR\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLJPMrXWyurPyz3Wn4d7iipq8A2t78qrfq\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This may be an idea that is new-to-you OR it may be something you&#8217;ve been considering for some time. Either way, we&#8217;re here to help.\u00a0<\/p>\n<p>CDR will guide you through using data and analysis to manage your market! And increase market share!<\/p>\n<h3><strong>Assumptions vs. Real Data for Market Share Analysis<br \/><\/strong><\/h3>\n<p>In a fast-paced and ever-changing world, it&#8217;s sometimes hard to take a step back and ensure that you&#8217;re making data-driven decisions. However, having worked with organized construction labor for more than 25 years, we know that working with solid data has great potential for your market share success.<\/p>\n<p>Making assumptions is, by contrast, certainly <em>easier<\/em> than collecting and analyzing your data. And we don&#8217;t hesitate to admit it&#8230;making assumptions is certainly cheaper than hiring a firm to analyze the data for you.<\/p>\n<p>However, the return on investment for your time or expenses &#8211; your investment in data and analysis &#8211; will continue to pay for itself over time. This is something that our clients &#8211; all long term (some for more than two decades) can attest to. For those organized labor institutions &#8211; both unions and management alike &#8211; who measure market share, the results are consistent growth over time.<\/p>\n<p>Our initial video (above) focuses on why measuring market share is important. After that, we dive deeper into each of the steps that are crucial to making this measurement most effective.<\/p>\n<p><a href=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2016\/08\/Process-chart-simplified.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-481 aligncenter\" src=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2016\/08\/Process-chart-simplified.png\" alt=\"\" width=\"211\" height=\"196\" \/><\/a><\/p>\n<p>The steps we will cover in the subsequent videos are: Measure, Analyze, Plan and Act.<\/p>\n<h3><strong>2nd Video: Measure (your market)<a href=\"https:\/\/www.youtube.com\/watch?v=bkFf2HQQ5Y0&amp;list=PLJPMrXWyurPyz3Wn4d7iipq8A2t78qrfq&amp;index=2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1386 size-full\" src=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/measure_scaled.png\" alt=\"Measure market share for best results in organized labor\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/measure_scaled.png 800w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/measure_scaled-300x169.png 300w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/measure_scaled-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/strong><\/h3>\n<h3><strong>3rd Video: Analyze (the data)<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=bkFf2HQQ5Y0&amp;list=PLJPMrXWyurPyz3Wn4d7iipq8A2t78qrfq&amp;index=2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1384 size-full\" src=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/analyze_scaled.png\" alt=\"Analyze your organized labor market share data\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/analyze_scaled.png 800w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/analyze_scaled-300x169.png 300w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2019\/11\/analyze_scaled-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3>\u00a0<strong>4th Video: Plan &amp; Act (based on market share analysis data<br \/><\/strong><\/h3>\n<h4><a href=\"https:\/\/www.youtube.com\/watch?v=NO2y7yAXEhQ&amp;list=PLJPMrXWyurPyz3Wn4d7iipq8A2t78qrfq&amp;index=4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1442 size-full\" src=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2020\/03\/video3-1.jpg\" alt=\"Our plan and act video is the final video in the video series about measuring market share for organized labor\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2020\/03\/video3-1.jpg 800w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2020\/03\/video3-1-300x169.jpg 300w, https:\/\/www.constructiondatares.com\/wp-content\/uploads\/2020\/03\/video3-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/h4>\n<p>After ACT? Repeat.<\/p>\n<h3><strong>There are many ways to go about measuring market share for organized labor<br \/><\/strong><\/h3>\n<p>These are crucial steps in a consistent cycle for market share improvements.<\/p>\n<p>Our purpose in sharing these videos is not only to provide some insight into what <em>OUR<\/em> data and analysis can do, but also to lay the groundwork for organized labor that may have the staff to manage this work independently.<\/p>\n<h3><strong>Moving Forward with measuring market share &#8211; in whatever way works for you<br \/><\/strong><\/h3>\n<p>However you decide to go about it, leaders in organized labor must measure market share, then analyze, plan and act accordingly.\u00a0 These are the steps we&#8217;ve seen are necessary for the most efficient market share growth.<\/p>\n<p>We are here to talk about the process and to get creative with you about how to do this in a way that works best for your budget.<\/p>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDR&#8217;s new video series explains the importance of a measuring your organized labor market share. <\/p>\n","protected":false},"author":1,"featured_media":1389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,28,26,29],"post_format":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketshare","tag-measureyourmarket","tag-organizedlabor-2","tag-techforlabor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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